Are you a publisher or literary organization hoping to reach a vast audience interested in book culture?

Don't miss your chance to register for the 2017 Festival!

NOTE: The application works best when using a current internet browser. We suggest using Chrome or Firefox, as they do automatic updates. You may also try clearing your cookies. If you have problems completing the application, we will be happy to help get your application processed - simply send an email to exhibits@baybookfest.org


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Reach over 200,000 households as well as festival attendees by purchasing advertising space in the San Francisco Chronicle's Bay Area Book Festival Program Guide.

If you have any questions or comments regarding the application process, or our new online application form, please email us at exhibits@baybookfest.org. If a paper application is required, we are happy to provide one via email.

Early Bird Fee
Apply from 12/1/16
through 1/27/17
Regular Fee
Apply from 1/28/17
through 3/15/17
Late Fee
Apply 3/16/17 and after
Standard booth $800 $900 $1000
Media outlet, small
publisher booth
$550 $650 $750
Small nonprofit or
government booth
$450 $550 $650
Book Art/Crafts booth $200 $225 $250
Individual Author
$75 $100 $150
Additional Tables Add $20 each (not available for Individual Authors)
Tent Rental Add $125 each
Umbrella Rental Add $35 each (for Individual Authors only)


* Tents not included for Book Art/Crafts or Individual Author booths. The option to rent a tent or umbrella is available to these categories.

The Bay Area Book Festival is a large, signature community event situated in Berkeley's downtown Civic Center Park and adjacent blocks. It includes dozens of indoor literary events and a vibrant outdoor street fair featuring literary-themed exhibitors.

Tens of thousands of people of all ages attend the festival. According to a 2016 study led by UC Berkeley’s Haas School of Business, festival-goers come not only from the East Bay but from San Francisco, Marin, the South Bay, and elsewhere in the state and nation. They tend to be highly educated and have disposable income. Nearly 46% of attendees cited “to shop for books and other items” as their top reason for visiting.

Outdoor exhibitors include publishers, independent bookstores, literary and literacy organizations, library services, writing programs, book artists, indie authors, and more. (Note, excepting some booths for major sponsors, only literary exhibitors are eligible.) A large outdoor stage (new for 2017) will feature prominent literary talent, attracting even more visitors to the street fair.

Indoors, hundreds of local, national, and international authors speak, debate, and present in large venues. Author presenters sign books in special areas, with book sales handled by selected independent bookstores.

Major publicity is provided by media partners including the San Francisco Chronicle , KQED, Berkeleyside, KALW, ABC-7 TV, the East Bay Express and other print, radio and online outlets, as well as BART. BABF's Festival Program is inserted in the Chronicle the Sunday prior to the festival, and is distributed onsite over the festival weekend. Exhibitors are listed in both the online and print programs, of course.

Big news for 2017! We’re redesigning the street festival: pulling it into a core around Civic Center Park, adding a large outdoor tented space for featured author programs to augment our indoor venues, and remapping book sales and signing locations. The changes will bring even more exposure and ease – meaning more sales and more fun.

Thanks for stopping by. We look forward to having you with us in 2017!

•• See the Recap from the 2016 Bay Area Book Festival for photos and more online ••